2020 changed our world in so many ways. As we fumbled through the isolation of the pandemic, people looked for ways to connect and help each other. Although the year brought financial struggles for many, philanthropy did not suffer. In fact, it saw its peak in many ways as donors continued to support causes that were dear to them, but also gave to new organizations that resonated throughout the year.
You may be asking, what does Giving Tuesday have to do with it? People are looking to support mission-focused work, and Giving Tuesday is a global platform that aims to unite and inspire philanthropy. In its essence, Giving Tuesday harnesses the power of social media to bring together people from all over the world to share their time, talents and resources with nonprofits everywhere. This year Giving Tuesday is Nov 30, 2021 - mark your calendars!
Giving Tuesday was wildly successful in 2020, and the data proves it:
On the heels of a record-breaking year for philanthropy, how should we approach Giving Tuesday 2021?
At Evolve, we’ve talked a lot about Giving Tuesday in the past, and explored whether we should even participate. From my perspective, Giving Tuesday is here to stay, and since many people are already planning to participate, let’s ensure your nonprofit gets a piece of the pie - without being a drain on your time or resources.
My best advice for a successful Giving Tuesday 2021: Keep. It. Simple.
For organizations that have strong digital engagement and thousands of followers on social media, Giving Tuesday is a no brainer - their audience is already primed to see their content. But what about smaller organizations, or those who may not have activated their brand fully on social media? You’re not alone! There are many ways you can participate in Giving Tuesday 2021, and for today’s freebie, I’ve put together 10 Creative Giving Tuesday Ideas - many that don’t involve asking for money!